Meet Senior Designer, Darran Pownall
Darran joined Masters Allen in January, we asked him to tell us a bit about himself.
Best practice in UX design
To write the best possible content for your website, you need to take a step back and understand how people will read it.
Getting started with email marketing.
A simple step by step guide for beginners. If you are looking to integrate email marketing into your organisation, then this is the guide for you.
Top 5 online tools to improve a designer’s workflow
Within this blog, we will share five of our favourite online tools which have all been found to help improve our own work processes and speed up our workflow.
What is Corporate Social Responsibility anyway?
Within this blog we discuss the term corporate social responsibility. Including, what we are doing and why it is important.
Caught In The Sameness Trap?
We discuss the importance of brand individuality and finding the right message. It's about finding their unique difference and value to their customers.
The Route To Innovation
Part 1/5 of the creative partner series. We discuss how partnering with a creative agency can provide the knowledge, skills & resources that some brands don’t have internally.
Returning That Investment
Part 2/5 of the creative partner series. To better understand the challenges that Marketing Managers’ face when working with a creative partner, we asked a group of senior marketing professionals for their thoughts.
A fresh pair of eyes
Part 3/5 of the creative partner series. We discuss how partnering with a creative agency can offer a different perspective from the outside looking in.
Creative Partner VS In-House Team
We speak about the advantages and challenges of working with a creative partner vs an in-house team.
A Focused Approach
Part 4/5 of the creative partner series. We discuss how partnering with a creative agency can deliver results and quality by being fully focused.
Bridging the skills gaps
Part 5/5 of the creative partner series. We discuss how partnering with a creative agency can provide the knowledge, skills & resources that some brands don’t have internally.
Technology trap or the way of the future?
Is personalisation definitely the way forward or are we losing control to computers?
Is creativity getting too clever?
There is a great deal of insight available to marketers meaning we can target our customers in a more individual way. But is this a gift or has it made us lose focus on what really matters?