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Cambridge Weight Plan

We began working with The 1:1 Diet by Cambridge Weight Plan following the completion of a large re-branding project undertaken to reposition themselves within the market. Our first task was to assist them with communicating the launch of their new brand to stakeholders at their annual conference. It was our job to help spill the beans and gain buy in.

Working closely with the marketing team at The 1:1 Diet we decided to create a short-animated film to announce the launch of the new brand. From scripting and storyboarding to voiceover and editing we managed the process from start-to-finish and are delighted to say, it went down a treat! We have since gone on to create some really exciting pieces from calendars and stickers to animated social posts.

“Masters Allen supported us through our rebrand launch campaign. They did a truly fantastic job, working closely with our senior team to create assets, even though deadlines were tight. The launch video that signalled the point of our brand launch, shown to our Stakeholders and Consultants at the launch events was impactful, effective and was well received by everyone in the room. Always a pleasure to work with this team!”

Anika Devaney, Head of Marketing & Communications, Cambridge Weight Plan