Creative Design Service Benefits

Creative design can include a host of service elements which are valuable for brand promotion. By combining strong creative alongside a robust marketing plan across the relevant touchpoints (both online and offline) this can ensure that your audience is communicated to in the right way at the right time with the right message.

With design services now offering such a choice, it’s recommended for clients to use those elements which are focused on delivering them the best solution for their business. Some industries will lend themselves to certain delivery types and this is where a good creative design partner would identify which platforms can be leveraged for maximum effect.

So how do these services translate into products?

Creative Print

With the broad mix of digital platforms available, it can be easy to forget that traditional (print) promotion can still be extremely effective and many companies, including some of the biggest brands in the World have used print to promote their brands.

Billboards - Many billboards across the UK and in the US are still print-based, mainly because to have a digital screen in equivalent size to a print billboard would be extremely costly, as well as difficult to maintain throughout changing weather conditions. They just aren’t practical and so print billboards are still used today in various sizes, within city centres, on the side of main roads and even complimenting the city skylines (think New York as you travel in over the bridge toward Manhattan). Ranging from small sizes, to 10 or 20 feet and much bigger, a brand can grab the attention of its audience with an effective billboard ad.

Brochures - Perhaps one of the most common call for creative print is brochures and official booklets to promote either a brand message or product range. From kitchen and bathroom installers to food suppliers and holiday companies, print brochures are still used all over the World. Retailers, creative agencies themselves and manufacturers all utilise creative print to help push their service and products.

Direct Mail – It may not be as commonplace as it once was, but direct mail can be used for targeted customers who have joined a mailing list and wish to be contacted. By using great design and brand artwork, a company can mail out to promote a product, push sale prices and show special offers. This method of communication can impactful and allows you to get something tangible into the hands of your target audience, not to mention the personalisation capabilities that are now available.

Digital Design

Creative digital design offers modern, effective and efficient solutions for getting a brand in front of the intended audience. It allows brands to become more tailored and targeted with their approach and provides reactive flexibility based on performance. But with the evolution of digital technology in promotion, what does this look like?

Digital advertising - The creation of content from a brand to use for advertising online. This can be displayed via numerous channels including; paid advertising, remarketing, display advertising and video ads each offering a targeted approach to reach their desired audience. It is essential to ensure that the creative design behind each asset takes into consideration the wider campaign, dimensions and formats in addition to the target audience and channel.

Creative Social Design

Social Media provides a platform for reaching thousands if not millions of people for brands Worldwide. Using effective social media tools to target an audience can give brands a sense of trust and relevance for that audience.

So what is creative social design?

  • Social campaign planning (strategic detail for the process)
  • Content creation including copywriting and graphics output, such as animations and videos
  • Repurposing of assets for use on all major social platforms including Facebook, Twitter and LinkedIn

Social media can be used to leverage more attention for a brand, interest in a product or service and to gain an audience that will keep coming back for more information and interesting news from an authoritative source.

Planning a social campaign is a big task but one that includes thinking about, how a brand wants to communicate to their audience, what they want to say and how often they say it. Strategy can include everything from timescales for posting, roll-outs for competitions and engaging material and also what they want to achieve from a social media campaign.

Within a strategic plan, a company would also need to consider content creation and what types of content they wish to roll out to their audience. Text based authoritative pieces, graphics and images, including infographics and data images, and videos, such as animated shorts or engaging clips related to the business that users may find interesting are common aspects of a social campaign. There are so many elements that make a strong social campaign and design is a key part of how that campaign performs.

From a design point of view, everything matters and can have an impact on the audience. Brands have to consider text (how much is used on any piece of content), ensuring there isn’t overcrowding with an image. They must think about fonts and which ones suit their business the best and which are appropriate for the platform and output they are engaging with. Colours should match the aim of the social message and fit correctly alongside the text created (making sure not to have clashing colours and text; think yellow text on blue background for instance).

 And across all of these considerations they must always make sure there is consistency across everything they put out. Branding needs consistency and its vital that each piece of social content that is produced ties back to the company colours and can be identified as such. Confusion across a user base over where the content has come from can be damaging to a brand.

It’s also key to know which social platform will be used. Facebook and Twitter, although the most popular in casual social scenarios may not be the best fit for a business whose approach might suit LinkedIn and Instagram, or even Pinterest better.

Creative social design is an exciting element and part of creating a brand message that resonates with an audience and that can help acquire new customers and create brand loyalty for life.

Out-of-home advertising

Billboards - Many billboards across the UK and in the US are still print-based, mainly because to have a digital screen in equivalent size to a print billboard would be extremely costly, as well as difficult to maintain throughout changing weather conditions. They just aren’t practical and so print billboards are still used today in various sizes, within city centres, on the side of main roads and even complimenting the city skylines (think New York as you travel in over the bridge toward Manhattan). Ranging from small sizes, to 10 or 20 feet and much bigger, a brand can grab the attention of its audience with an effective billboard ad.

Digital Billboards - Whenever we travel now we see digital screens in city centres, in subways and underground stations, train platforms and large screens in capital cities. We even see them at many bus stops and in shopping centres. It’s an effective method to use digital footage, video animation or brand associated video clips and grab the attention of a potential audience.

Exhibition Materials

Many brands attend industry trade shows or public events where they need brand associated materials and advertising boards. Exhibition materials can include POS, stand-up boards, display cards and posters. These can be designed with the brand colours and messaging incorporated and offer an effective advertising method for targeting the right audience.

Exhibition graphics (Pull-ups, Shell Schemes & Boards)

Exhibition graphics encompasses a wide array of services, enabling a brand to advertise themselves effectively at trade shows and public events. They can do this by using design across everything from name boards and roller banners, to free standing cut outs. Effective brand communication comes from pushing a brand message through great design, visually effective logos and colours and providing an impactful visual display for customers. This can be done on pull-up stands, shell schemes and any other foldable/constructed POS or display board.

Alternatively, if exhibition boards and cut-outs are too costly, companies can invest in vinyl transfer prints which can be simply stuck onto flat surfaces. These can be perfect for use on shell schemes or display stands which are sometimes plain-coloured or clear white for maximum effect. Many companies invest in printed furniture, clothing and accessories for their exhibitions so as to convey uniform brand coverage at the event.

If budgets are flexible but a business doesn’t want to only show off their logo on posters and boards, they can use printed floor graphics or even cut their brand name or logo and colours into the staging area (carpets, mats, wallboards etc.)