Digital FAQs

How to brand yourself on Instagram?

How you brand yourself on Instagram will depend upon multiple factors. However, below are some generic tips to get you started. 

  • Be authentic.
  • Try to make your posts cohesive.
  • If appropriate use your location to geotag.
  • Make your photos look appealing.
  • Play to your strengths.
  • Engage with other people’s posts. 
  • Engage with the people interacting with your posts. 

How to advertise on Facebook? 

Below are seven simple steps to get you started on Facebook advertisement. 

  1. Log into Facebook Ads Manager. To do this, you will need a Facebook account. Then select the Campaigns tab, then click Create to get started with a new Facebook ad campaign.
  2. Next, you will need to name your campaign.
  3. Set up your ad account.
  4. Target your audience.
  5. Choose your Facebook ad placements.
  6. Set your budget and schedule your advert.
  7. Depending on your ad type, you may need to upload creative to support your advert. 
  8. Finally, create your ad.

How to advertise on Instagram? 

Below are six simple steps to get you started on Instagram advertisement. 

  1. Navigate to Facebook’s Ad Manager. (Facebook are the owner of Instagram; therefore, you can set your advert up in here.)
  2. Set your marketing objective. (e.g. Traffic, conversions, impressions, etc.)
  3. Target your audience. 
  4. Choose where you want your advert to be placed.
  5. Set your budget and ad schedule.
  6. Create your Instagram ad.

How to advertise on Google? 

Below are ten simple steps to get you started on Google advertisement.

  1. Establish your account goals.
  2. Target your audience.
  3. Keyword research.
  4. Set budgets and daily bids.
  5. Build your optimal account structure.
  6. Write high-performing ads.
  7. Create relevant landing pages.
  8. Implement conversion tracking.
  9. Grow your remarketing lists.
  10. Continue to optimise your advert.

How to advertise on YouTube? 

Below are six simple steps to get you started on YouTube advertisement.

  1. Upload your video advertisement to YouTube.
  2. Create a new campaign in Google ads.
  3. Select the people you want to reach.
  4. Select where you want your ads to show on the platform.
  5. Select your marketing video.
  6. Launch your YouTube advert. 

How to make an email campaign? 

Knowing how to create an email marketing campaign is very important. Firstly, you will need a reason to send the email. Next, you will need to work out the requirements for the campaign and create a database you would like to send the email to. Following this, you should draft the email copy, and if you wish to include graphics, these should be designed. You now have all the components for your email; you should put it together in a template, it is also essential you can track your email. Finally, you should always test your email before sending it to your database. 

How to create an email campaign? 

Below are some tips on how to create a great email campaign. 

  • Make sure you lay out your campaign well. It should be simple for the reader to digest. 
  • Use images and videos to increase engagement. 
  • Use personalisation within your email campaigns. 
  • The email you are sending should have relevance to the subscriber. If it isn’t relevant, they may unsubscribe. 

How to track email campaigns?

There are many factors you can track on your email. Below are a few examples: 

  • Open rate.
  • Click-through rate.
  • Clicks per link.
  • Conversion rate.
  • Bounce rate.
  • Unsubscribes.
  • Spam complaints.
  • Forwarding rate.
  • Time spent.

What is web hosting? 

Web hosting is an organisation that provides you with the technology and services for your website to be viewed on the internet. Web hosts will host or store your website on computers called servers. 

What is web design? 

Web design is critical. It is the preparation that needs to take place before the build. Web design consists of planning, for example:

  • The structure and layout of the pages on the website. 
  • The colours that will be used. 
  • The text and the text style.
  • The images and videos. 
  • Any animation that may take place on the website.