Video & Animation FAQs

Differences between video and animation

Knowing the difference between video and animation is essential. The animation is moving images, where as a video is recording either still or moving objects.  

What is the video production process? 


From briefing to distribution, we make it our priority to take ownership of each step in the process. We craft compelling scripts and bring ideas to life through storyboarding and animatics, ensuring all the critical elements of a good story are in place – theme, plot, characters, setting, style and tone. If it’s a film, we also manage models and locations, site recces, crew and schedule.


Our art direction and shoot management experience keep everything on track, getting the best results from each situation. Whether that’s managing people and animals or overseeing the development of animated characters, this is where the detail matters. Everything must be orchestrated and work in harmony.


Editing is where we bring the expressive and immersive qualities to life. It’s here where we piece the story together and pin-point timing to create immediate watching experiences.  


Animation and some lower-end forms of video production are incredibly cost-effective compared with larger video productions where actors, locations, equipment and crew are involved. With high-quality animation and motion graphics, you can promote your brand effectively and efficiently. However, larger video productions may be more reflective of your brand and be more personable, adding a level of trust with the audience. It often depends on the objectives and the audience. We’ve seen conversions increase beyond 75% with video and animation.

What is production management? 

Production Management refers to the application of management principles to the production function in a factory. In other words, production management involves the application of planning, organising, directing and controlling the production process.

What is video editing and its concept? 

Video editing is the process of manipulating and rearranging video shots to create new work. Editing is usually considered to be one part of the post-production process.

What is video editing used for? 

Video editing is the manipulation and arrangement of video shots. Video editing is used to structure and present all video information, including films and television shows, video advertisements and video essays.

How is video editing helpful in film production?

Good editing can help a movie move at a good pace suiting the story and establishing a proper engagement with its audiences. When scenes are edited well, emotions, tensions and mystery can be colligated in the right shot. Good editing can turn a sad scene into a high-voltage drama showing the emotions in full light.

What’s the difference between an explainer video and a brand animation video?

An explainer video offers an animation or live video representing a process of your service or how you operate to your customers. It provides a way to convey sometimes complex details in an easy-to-digest way via a step by step method.

A brand animation video can be used to represent your brand and your ethos in a stylistic and memorable way.

How long does an explainer video take to create?

We always aim to turn an explainer video around within three weeks. Often the process can take less time, depending on the complexity.

What does the process involve?

Briefing and understanding the video’s objectives. What do you want to communicate? Who are you talking to? Where is it likely to be used? These are all excellent framing questions to understand the best way to define a creative approach. We then create a rough ‘walkthrough script’ with some accompanying visuals to set the scene. Once signed off, we can tighten up the script and create a detailed storyboard that will be used to create the animation or shoot footage.

The next stage is production planning for executing a shoot (often including a location recce, props, people, timing etc.) or if animating, collating and creating assets to build each scene.

We then go into production, shooting any footage with an optimised crew or creating the animation needed.

Finally, we edit and add audio and then render the final video for delivery. You are involved throughout the process to ensure we deliver against the objectives, and we aim for complete client satisfaction.

Do you need a voiceover to create the video?

Voiceovers aren’t required as it will depend whether you need an audio explainer or whether you can use just visual cues to get your message across. Also, bear in mind that some people will not automatically have audio switched on and website page videos that auto-run generally do better when they are not relying on audio.

What formats can you deliver the video in?

We can produce videos in AVI, Divx, MP4, HEVC, or any other format that you may need.

What software tools are used for the animation videos?

We use Adobe Creative Cloud. So, depending on what is required, we use Photoshop, Illustrator, Premiere Pro, After Effects, Animate, Character Animator, Audition or Fuse.