Digital marketing is all around us, from scrolling through the posts on our Instagram timelines to shopping with our favourite brands online we come across digital advertising every single day. The importance of the digital experience has become vital to businesses of all sizes. A customer’s experience through platforms such as the internet or social media are having a huge influence in their perception and behaviour towards a brand.

At Masters Allen each digital marketing project is tailored specifically to meet the overall objectives of your business whilst ensuring that the customer experience is still placed at the centre. Be it website design, email marketing or social media advertising, we specialise in digital.

Email marketing

Email marketing is much more than contacting a client or prospect. It is a way to deliver your message into your target audience’s mailbox, for them to open at a time that is convenient for them. When connecting with your prospects and customers, there’s no channel with a wider reach than email. After all, who doesn’t have an email address? To do the majority of things online you need to enter an email. For example, to sign up for social media or buy from an online store, all require you to enter an email address.

Email is a fantastic platform to segment your audience and supply them with excellent content to drive conversions. 

Working closely with our digital marketing and design team, we can create engaging email campaigns suited specifically to your target audience. Our aim is to assist and deliver successful email campaigns to help you reach your company goals. 

Online advertising

Online advertisements are a great way to market to your target audience. Online advertising gives marketers a large amount of control on the types of people who see adverts. The analytics and data you collect online can help to show you what is working for you and what isn’t. Online advertisements can give you the freedom to reach the audience you want with the correct message, and get them to take any action that will help towards your business goals.

Advertising online offers a world of opportunity for all types of organisations in all different sectors. No matter what your budget is, online advertising can provide a powerful and cost-effective channel to expand your business and gain new clients. Across many platforms such as Facebook, Google, Instagram, Twitter, TikTok, YouTube and more – Your audience is online right now.

Social media

Social media marketing is excellent for all sectors. Having a social media presence comes with many benefits, such as performing customer service, engaging customers, generating leads, expanding your audience, driving sales, increasing website traffic and gaining valuable insights and feedback.

Partner with Masters Allen and work closely with our marketing and design team, we can create an effective social media strategy for your business. Our aim is to assist and deliver successful social media planning, content creation and reporting, to help your organisation reach its goals.

Brush front page of website


A website is extremely important for any organisation, it is like a 24-hour shop window. By having an online presence through your website, you are able to expand your reach. The more users you reach online, the more opportunities you have to sell your product or service.

We create a variety of websites. Including, e-commerce website, this is an online shopping destination where users can purchase products or services from your company. We also have experience in transactional website design.

This may be an electronic storefront for a brick-and-mortar retailer or a catalogue business. Also, portfolio website design, this type of website allows you to creative professionals a place for showcasing your best work. This is perfect for artists, writers, designers, filmmakers, furniture builders, etc. 

Work with our team to produce a well-functioning, user-friendly website that allows you to position yourself in the market to get the exact type of customers you’re looking for.

Web design and development, part of a digital marketing project for De Montfort University