Graphic Design

Solving problems through graphic design is what we do. We ensure that the design whether this be through typography, photography, or illustration works hand in hand with the overall message to deliver an outcome that is clear, fit for purpose and impactful.

Our passionate and highly creative team of graphics designers have experienced working with some of the most exciting brands across the UK. They have also been able to bring their ideas, skills and knowledge closer to home delivering creative design for small and medium sized businesses locally throughout Leicester and the East Midlands.

Four training shed posters, used for advertising.
University of Northampton billboard


A brand is much more than just a logo, font and colours. It’s the personality of your business. Ensuring that you have a recognisable identity is essential to help you not only stand out from your competitors, but to also add value to your products and services. We are strong believers that a brand with consistency through its design gives the impression of reliability, dependability and trust.

Working closely with marketing and brand teams across a number of different sectors, we often refer to ourselves as the ‘Brand Police’ when it comes to developing or maintaining our client’s brand. Our aim is to assist and deliver a consistent brand identity across all forms of communication.

Examples of our branding services:

  • Identity and development
  • Brand Guidelines and Toolkits
Gantik brand guidelines
University of Northampton brand guidelines
Masters Allen De Montfort University Brand Guidelines


At Masters Allen we have built a strong reputation within the midlands for producing effective print-based communications material. With strong creative working in tandem with the various capabilities available to us through print from personalisation to spot UV we still see print as a strong way to create impact. Whether this be through a brochure or catalogue, a bespoke direct mail piece or an eye-catching exhibition stand, challenge us to take your print design to the next level.

We work collaboratively with a number of trusted printers to ensure that your project is managed and achieved in line with your deadline and budget from the word go.

Examples of our print services:

  • Brochures
  • Catalogues
  • Prospectuses
  • Leaflets
  • Business cards
  • Direct mail
  • Out-of-home advertising
  • Exhibition stands
  • Pull up banners
  • Signage
  • Packaging
Masters Allen The Bartlett Printed Newspaper
Masters Allen Bodega Cantina Main Menu
Padders autumn/ winter 2019 product catalogue


The beauty of illustration is that it enables you to create a unique and distinctive style that reflects your brand. Using illustration can often give you a lot more flexibility and control. Not only can these elements be used statically but they can also be implemented with movement to create animations to really help tell a story.

Examples of our illustration services:

  • Iconography
  • Maps
  • Character design
Masters Allen British Horse Society Tack Room Trivia Interactive Board Game
Bodega cocktail menu, designed with illustrations
University of Northampton prospectus